Helping women over 40 transform their lives through their wardrobe and personal style

Ginger Burr President

Ginger Burr

Every day I help women, most of whom are over 40, understand how to create a wardrobe they love. They often share with me that they have gained weight or their bodies have shifted. Perhaps they have never loved shopping but now that they are older they like it even less so they settle for wearing workout clothes or baggy t-shirts because it’s easy and they don’t have to think about it. Sometimes they realize that in their efforts to try something new they buy things they never wear and they become discouraged and confused. They long to feel the relief of getting dressed quickly and easily and feeling good once they are dressed, but they don’t know how to make that happen. If this sounds familiar, you are in the right place!

Take some time and explore my website. My specialties are helping you get answers to why something does or doesn’t look good on you so you can stop repeating past mistakes, make shopping more efficient by giving you the three tools you need to navigate a store easily and, most importantly, helping you explore who you are on the inside and show you how to reflect that in the clothing choices you make. You’ll find that when you dress in a way that feels authentic to you you’ll look in the mirror with joy instead of dread. As you will see on my before and after makeover page (below) and read in the testimonials, the results are transformative and exciting. You deserve to feel this way, too. If you want to know more, it will be my pleasure to help you.


“Ginger helped me relax my definition of what it means to dress professionally and opened up a whole new world of options.”

— Jackie Davis


“After my second journey through breast cancer, this time including chemo, my hair grew back thick, curly and gray. I decided that I was going to wear my experience with pride and look fabulous no matter what. I immediately reached out to Ginger, with whom I had worked before, who redid my colors (wonderful blues and grays) and helped me create my inner beauty words. Now I get comments the whole time that I look fabulous, stunning, better than before. Ginger helped me to release the changed me that was just waiting to be freed.”

— Amanda Miller


“Even though I LOVE, LOVE, LOVE, my job, my uniform requires a subdued, plain, black outfit. I attended Ginger’s ‘Your Style, Your Way’ workshop and found myself again! While I still wear basic black at work, I find a way to reflect my inner beauty words every day, a pair of sneakers with pizzazz, a cool pair of earrings or rings on all my fingers! And when I’m off duty, I change my clothes using color and style to show the world and myself how I feel!”

From Ginger's Blog

How to Rework an Outfit

Do you ever spend time staring in your closet wondering what to wear or agonizing over how to pull together an outfit you feel great wearing? Or perhaps you put…

Learn how to stop wasting money on things you never wear.
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