Total Image Consultants

Create a Personal Style You Love.
Real Life Fashion Advice.

Create a Personal Style You Love.
Real Life Fashion Advice.

About Ginger Burr

Choosing someone to help you with your image, wardrobe and signature style is very personal so you want to be sure you feel comfortable with your choice.

Who I am:


I have a confession to make. I have not always felt confident about my personal style. In fact, I was almost 30 years old before I found a look that felt deliciously right to me. This comes as a surprise to many since there’s a common expectation that every image consultant has had a flair for fashion since birth and used to dress her friends as a teen, shopped ‘til she dropped after school, etc. That was not true for me. (Just take one look at the picture to the right  when I was in my early 20’s to know that I was clueless! Me in pink – what was I thinking and even though vests were in…well, enough said!)

I suspect part of the problem was that mini skirts were in style in the 1970’s when I was a teenager (in fact, they were the only length in style at the time), and I just don’t have the legs for short skirts. (Trust me, I don’t!) And, back then we were required to wear skirts to school (pants were not allowed except the winter of my senior year when it was so cold we had red knees every day so they gave in). I am knock-kneed, my legs are white with freckles, and I’m pigeon-toed (especially in my left foot). Not exactly the ideal legs for short skirts, and I was extremely sensitive about them! Of course, I have since learned exactly what length skirt is flattering and of course my choice of shoes is critical to finish the outfit. Not knowing any of that back then, I just felt embarrassed.



Before I became a fashion stylist and image consultant, I majored in music at Mount Holyoke College (a music major — who would ever think that would lead to a career in fashion!). Fresh out of college I was intrigued by the fashion industry but had no clue if I had a gift for it or if it could turn into a profession (fashion was really different back then)! On a whim, I attended modeling school because I thought that would be a great way to learn about the industry. How wrong I was (more on that in a minute)! I was 30 before I figured out how to dress in a way that made me feel good inside and out. Before that I spent countless hours and wasted tons of energy and money copying what others wore (see the photo of me in my ‘earthy-crunchy’ outfit), and trying to fit into what society dictated I “should” wear. I was miserable.


After college and modeling school, I moved to the Boston area.  During those first few years in Cambridge I worked at the Massachusetts Institute of Technology (MIT) in the Biology Dept. not as a researcher but as a word processor (a glorified typist (I could type 120 wpm) where I learned all my computer skills!). Everyone (as you can see from the group picture) wore super casual clothes and I, wanting to fit in and not knowing what else to wear, did the same. It never felt right to me, but I didn’t know what my options were until…


Then, a few months before my 30th, I attended to a 3-day “fashion, color & image” seminar. My future mentor, Nevena Cranney, taught me about style, design, color, balance, makeup…you name it. I felt like I had been reborn. Gone were my funky sweaters, my Birkenstocks (yup, the original ones), and blue jeans (which I never found to be comfortable (before stretch!) anyway). I was in my element and there was no stopping me! With her blessing and guidance I started my business the day after the workshop and have never looked back.

Why I now do what I do:


While in modeling school, I observed the instructors constantly berate one girl in the class (she was only 15 years old) about her weight. She was maybe 10-15 pounds overweight at most, even by model standards.

Watching how horrible she felt as the instructors commented on her weight was a life altering experience and shaped my entire future. I vowed I would find a career where I could empower women to feel good about who they are inside and out. Although it took me another 8 years, I finally discovered image consulting and never looked back!

All of this is to say that I spent the first 30 years of my life trying to understand how to navigate the world of fashion – and not doing a particularly good job of it. Now I know it doesn’t have to take nearly that long and that often having some help and guidance makes all the difference in the world…it did for me!

I do not regret any of my opportunities for personal exploration – they all led me to where I am now. I have an appreciation for what it feels like to want to look and feel great but not know how to do it. I also admire many different looks and styles and know first hand that not all of them work for me.

I believe that every woman deserves to look and feel radiant and pulled together every day. I wholeheartedly believe you can create a dynamic personal and professional image without relinquishing personal style or comfort. As a modern woman, you absolutely CAN communicate who you are through what you wear, in a way that’s empowering – for you and for those around you.

I’m here to help empower you do that – in a way that’s compassionate, gentle, intuitive, and extremely up to date on fashion tips, tools and trends (bless their hearts so many of my clients don’t even know where to start in the overwhelming sea of information that’s out there – I help them cut through the noise and the clutter to find things that really work for them).

I’m also here to help you with very practical things like:

What inspires me:

I launched Total Image Consultants in 1987 and have been helping boost women’s wardrobe confidence for over 30 years! If I “know” anything after all these years it’s that I know what happens when we as women are empowered and how much we hold ourselves back when we are not. There is nothing worse than when a woman feels invisible, self-conscious or loses her confidence. You know it. You feel it. We’ve all done it.

My heartfelt mission is to empower each woman I work with to feel great about herself and realize her inner potential.

Jeanette says it all, “Ginger, I had a great afternoon shopping with you and LOVE my new outfits! You probably hear this all the time, but I really can’t remember an afternoon shopping that I felt great about every single item. I tried everything on again at home, and it’s very exciting. Thank you so much for your help!”

And Claire’s is what I hear from a lot of clients, “It has been 2 weeks since I met and shopped with you, and every day has been a good ‘clothes’ day.  My mornings are easy as I search for what to wear based on the weather.  I have less clothing now but more options. Thank you so much! My husband has enjoyed my new look and has noticed that I have more confidence. The closing for selling the business is next week, and thanks to you, I feel confident every day.”

If you want to learn how to get similar results, let’s talk:

I also have a deep passion for and commitment to health, beauty and cruelty-free living. I’m grateful for the choices we have in this modern world. In 2005, I adopted veganism as a way of life and quickly realized that this personal commitment would directly impact my business. At a time when the terms “stylish” and “vegan” rarely appeared in the same sentence, my mission became to prove that the two could happily co-exist. I’m so pleased to report that they can! I offer guidance, support and insight to my vegan (or just curious and open-minded) clients showing them how to dress fashionably and still be true to their values.

Since September 2016 I have been learning American Sign Language (ASL). It has been a dream of mine to learn this beautiful language and I am excited each day to learn more and more. It is quite a learning journey and I am loving every minute of it.

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If you routinely open your closet door and sigh in dismay at the options – not feeling excited or confident about any of it but not knowing how to make changes that really work – this 6-week class can change everything! You’ll get answers to how to dress authentically, create a solid foundation for your wardrobe, add visual interest so you don’t get bored and how to choose shoes that enhance your outfit. With these tools and Ginger’s expert eye during the classes, you’ll have what you need to get dressed easily and love how you look every day! Learn more here:

Learn How to Shop Successfully! Ginger Burr on Mass Appeal

Official Bio Highlights

  • Ginger is the Past President of the New England Chapter of the Association of Image Consultants International (AICI) and has served on the AICI’s International Board as the Vice President of Member Communications. In addition, Ginger is a past President of the Boston Wedding Group.
  • VegNews Magazine selected Ginger as one of “25 Most Fascinating Vegetarians” in 2007
  • Ginger offers private consultations and remarkable makeovers for women and transgender clients. Ginger also directs corporate seminars and community education programs for some of Boston’s most prestigious organizations including Harvard Law School, Harvard Business School, the U.S. Army, and Fidelity Investments and has been the media spokesperson and fashion expert for Rowenta, Inc.
  • A notable speaker and leader in the field of fashion and style, Ginger’s adroit understanding of beauty trends and fashion image has been celebrated by The Boston Globe, Women’s Health Magazine, Worth Magazine, VegNews Magazine, Elegant Wedding Magazine,,, Fox TV News and More

I have been planning my outfits for my vacation in Spain which starts Saturday and it has been a joy! That’s a first for me and I’m sure it’s due to everything you’ve helped me with in terms of building a wardrobe I love and am comfortable with.

Jen Sato