Total Image Consultants

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Men Need Fashion Help, Too!

I occasionally receive calls from men looking for fashion advice. I can see that this is a growing trend and while I do not have any plans to do image consulting for men (other than color analysis for the men in my clients’ lives) I know that they have questions and are looking for guidance, too.

Recently, I have found a couple of wonderful resources for men and I’d like to share one with you now as well as a few very basic fashion tips to help guide men to make good choices.

Men can benefit, too, from basic style guidelines and fashion advice for men (some will sound familiar) when it comes to professional dress. Here are four steps to consider:

Step 1: Select a foundational item that grounds the entire look-suit, sportcoat, pants. If you are going with a neutral, always, use your best neutral colors: black, gray, navy, brown, taupe. Otherwise, choose a piece that is interesting and you love.

Step 2: Select a complementary shirt

  • Shirt color should complement the suit (I’m sure you’re not surprised I mentioned color since it’s always one of my number 1 tips!)
  • If you are mixing patterns, the sizes should be on a different scale. For example, a larger plaid patterned suit can be paired with smaller checked shirt and vice versa.
  • Styling should remain consistent with his look and persona. Classic with classic, modern with modern, etc. Also, when it comes to the collar there are some basic rules of thumb. The collar frames his face, holds his tie and shows his “look.” Wider faces look best with narrower collars while narrow faces can a carry wider spread or cutaway collar. (Remember, a wide collar on a wide face will make his face look even wider. The narrower collar adds balance.) He can claim one style as his own, or choose different styles for different shirts depending on the occasion he is wearing them for.

Step 3: Select a complementary necktie to accentuate the look (the same three rules apply with color, pattern and style).

Step 4: Accessorize the look. Give your look a finishing detail such as cufflinks, a tie bar (functional and decorative) or a pocket square along with a nice belt that coordinates with your shoes. Remember, it’s the accessories that can add polish or an extra touch of personality.

Many women can identify with the overwhelm that comes with creating a look, and while it is clearly easier on many levels for men to make those choices they, too, sometimes still struggle or (does this sound familiar?) fall back on what is easy and safe.

Not only that but often fit is an issue, especially with shirts. When they buy to fit their neck, the sleeves can then be too long or too short or it can be too tight or too loose in the chest or belly. Having a shirt that fits to his proportions will make him look and feel dashing and who wouldn’t want that!

That’s where Jennifer Hardock of J. Hilburn comes in. I have personally experienced her services and this is something every man will love! Shirts made to his specific proportions. Wow! The fit is perfect, and he gets to choose the fabric, collar style, cuffs, and placard.

It gets better! She comes to your home or his office so he can personally select all of the details mentioned above. No more running to the store trying to find what works in the colors he wants. It’s easy and convenient.

I’ve been so impressed that I just had to share this. And, Jennifer encouraged me to offer you a special coupon for $50 off his first selection (shirts typically run between $89 and $159 so this savings is awesome!). Here’s the link (yes, this is real and if you prefer I send it to you directly I can do that, too): This savings is so great I wouldn’t want you to miss it.

If you’re in the Boston area, Jennifer will be holding a trunk show on Thursday, April 12th from noon to 9 pm at the Liberty Hotel (Ebersol Presidential Suite). You can contact Jennifer at

As you know, having a wardrobe you love builds your self-confidence and just plain feels great! It’s the same for men (even if they don’t say it), and it makes a wonderful birthday or early Father’s Day gift as well.


3 Responses

  1. “I do not have any plans to do image consulting for men” – Ginger – I wish you were a “vegan” consultant for women and men!

  2. I knew the difference Ginger made in my style so I made an appointment for my son to meet with Ginger when he was graduating college and heading into the corporate world. Just like women, men have to learn their best colors and shapes.  He was amazed at Ginger’s ability to personalize the service for his age and lifestyle.  He stills refers to his color palette when shopping and has become an educated shopper.  Thanks Ginger!

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Ginger Burr is a fashion stylist and personal shopper serving clients worldwide from metro Boston.